Thursday, July 18, 2013

Full Tilt Announces Addition of Casino Games

Welcome, readers, to the return of the Kick Ass Poker Blog on Blogger!  Our return to KAP's original blog haunts kicks off with some news from the PokerStars / Full Tilt front, where a spokesman for Full Tilt has confirmed the coming addition of casino-style games to Full Tilt's offerings.

Wrote a Rational Group spokesman:

The Rational Group intends to expand our product offering to include casino style games on Full Tilt Poker.  While adding new games, we remain committed to building our leadership in poker with PokerStars and Full Tilt Poker and continuing to deliver the highest quality poker experience to players.

These new games on Full Tilt will provide more gaming options with the same high quality player experience, integrity, security, safety and support that players have come to expect from our brands.  PokerStars will continue to offer a Poker-only experience.

The news continues Rational Group's efforts to provide ongoing points of market differentiation between Full Tilt -- which will be now known as Full Tilt Gaming -- and Rational's flagship site PokerStars, which remains the dominant market leader in online poker.

Rational's earlier efforts to position Full Tilt as poker's online cash-game hub, in contrast with PokerStars long stance as a tournament poker leader, have met with lukewarm results.  Full Tilt continues to rank in the second grouping of online poker sites and networks, along with PartyPoker and the iPoker Network, but has struggled in recent months to solidify market share.

Both PokerStars and Full Tilt (and the latter, both in its pre-Black Friday existence and after being acquired by PokerStars) were in the minority among online offerings in being true poker-only sites, unlike major competitors such as PartyGaming and 888/Pacific who incorporated online poker into a larger family of online-gaming choices.  With PokerStars continuing to struggle in its efforts to reestablish a toehold in the new regulated US online poker market, it makes perfect sense for parent company Rational Group to expand its offerings in Europe and elsewhere, where the company's brands have more lateral room for growth.

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