Poker news, sure. This time I'm jealous. Because at least for a bit, you lucky Americans aren't going to have suffer something that the rest of us now will.
Just a couple of days ago, PKR.com (another online poker site) announced that it was going to start inserting virtual advertising into its play-money tables. Well, maybe not every one plays at PKR. Exactly one day later, though, comes the news that Party Poker will be doing the same thing, and yeah, a lot of us second-class Canadians still play at Party. So we're gonna be stuck with the crap, like we don't have enough to worry about. I found a ClickZ story on it with the following:"The demographics are just astounding," said Calvin Lui, a spokesman for Connexus and Traffic Marketing, the company doing the ads for Party. "And it's a very captive experience. You actually download a software application that has the game on it. So it's not a Web surfing experience and you are actually engaged in a game."
The opportunities for advertisers will run the gamut, from rich-media to simple pop-ups to integrated sponsorships. For example, companies can buy a rotating ad on the poker table, ads on the table belt and messages on the coats of the virtual dealers and characters playing the game.
"The dealer may be a character that you can create," said Lui. "Say you're rolling out a new movie. Jack Sparrow could be the dealer and the table felt could be Pirates of the Caribbean. You could have a place to click for a preview of the movie."
It's all because Party is trying to replace lost revenue from its U.S. pullout, or so it says earlier up in the story. A pox on it. Blahhhh. We've got to stare at more ads because you guys have oooooodiots for politicians. Yeah, we've got some too, no doubt. I guess them's the breaks.
But I bet you're gonna see your own on-table ads soon enough. If you are playing for free at Party Poker.net you can virtually guarantee it.
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